MIAMI, FL-Mark Seyforth, owner and founder of DAY 1, announced today the company's pre-launch charity event beginning Aug. 1, 2012. DAY 1 is personable business built upon three strong cornerstones. They focus on charities, financial rewards and providing a simple and easy business model to help individuals succeed. DAY 1 uses a linear pay system to create a powerful simple business model where personal fortunes will be made and now, charities will be helped. DAY 1 represents the culmination of 38 years of professional and effective business models. Consumers for Charity (C4C's) in DAY 1 will be able to donate a percentage of the income to a charity, church or nonprofit of choice. In return, DAY 1 will match each donation up to 10% each month. This system allows communities to thrive and gives tax incentives for the companies involved in the donations. Two products offered by DAY 1 are PetroMaxx Plus and NatraBoost Energy Concentrate. PetroMaxx Pus is a revolutionary fuel catalyst to aid in the reduction of car pollution and improves miles per gallon and efficiency of the vehicle. NatraBoost Energy Concentrate is an all-natural energy concentrate liquids and contains more than 60 vitamins, minerals and herbs. IT helps naturaly increase energy, mental clarity and athletic endurance; each bottle contains 30-40 serving sizes and may be added to virtually any beverage.